There are specific email and social media tools that are necessary to create a successful and comprehensive eMarketing program. The checklist below includes the resources proven to boost response rates, build member loyalty, and increase your per member profitability. □  Creative design that incorporates your current brand identity and personality. … Continue reading →

If your current brand identity doesn’t project your credit union’s financial strength, personality and product/service diversity, maybe it’s time to take a closer look at where your brand stands ‒ especially if you have experienced a significant membership change or your image has become outdated. The  MMSS Brand Identity Team … Continue reading →

It’s no surprise that technology is changing the way people receive and process their information.  But what does this mean for your business?  Is going completely digital a viable marketing strategy for reaching your targeted consumers? A study released by Two Sides North America, Inc. suggests that consumers still prefer reading print … Continue reading →