Post filled under : Insights
Post filled under : Insights
The Marketer’s Resolution: Be Proactive in 2019!

The Marketer’s Resolution: Be Proactive in 2019!

by bmckenna, January 11, 2019

As a credit union, you can never perform too many Random Acts of Kindness. They make everyone feel great and help you engage with members, community and your employees. However, you never want to be the credit union that thinks “Random Acts of Marketing” will help you reach your goals. … Continue reading

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The Core Elements of a Marketing Plan

The Core Elements of a Marketing Plan

by bmckenna, October 17, 2018

A well-written Strategic Marketing Plan is an important part of the future of your credit union or bank. Without a plan in place, marketing becomes reactive instead of proactive. We’ve created a short paper titled “The Core Elements of a Marketing Plan” that we hope will be useful in your planning. … Continue reading

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Boost Your Leads and Closed Loans With This Strategy.

Boost Your Leads and Closed Loans With This Strategy.

by Lisa Alderfer, September 12, 2018

Almost every credit union is seeking new loans. Loans are a great way to attract new members and when someone takes out a loan, in most cases they are immediately profitable. If you are looking to target non-members from your community for Home Equity Loans, Auto Loans, Credit Cards, Personal … Continue reading

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How Healthy Is Your Credit Union’s Future?

How Healthy Is Your Credit Union’s Future?

by bmckenna, August 2, 2018

During my brisk evening walk last night I noticed these two trees. I had to stop and take a picture. I’m guessing originally they both had the same start. The same amount of water, sunlight and opportunity to flourish. However, it’s obvious that something went wrong along the way for … Continue reading

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No Money for Marketing Is a Bad Excuse!

No Money for Marketing Is a Bad Excuse!

by bmckenna, June 25, 2018

One of my biggest frustrations during meetings with potential clients is when they tell me they don’t have “much money” for marketing. Budgeting sufficiently for marketing is not an option. In fact, without a solid marketing plan and realistic budget – how are they supposed to grow? What’s even more … Continue reading

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Every Credit Union Is On 1 Of 3 Roads

Every Credit Union Is On 1 Of 3 Roads

by IronCore, March 2, 2018

Road #1 – The Road to Greatness and Growth. Credit unions that choose Road #1 are excited about the future. They may be challenged by change and disruption, but refuse to be overwhelmed by it. Learning new things provides excitement along their journey and they are willing to take reasonable … Continue reading

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Improving the Member Experience

Improving the Member Experience

by bmckenna, September 29, 2016

The success and survival of your credit union depend on focusing on the member experience. Improving the member experience should be a realistic and sincere goal so here are five things you can do to achieve it: See Things Through The Member’s Eyes – How do people interact with your … Continue reading

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Reaching Millennials

Reaching Millennials

by bmckenna, September 29, 2016

Marketing to Millennials the Right Way Millennials (born between 1980 and the mid-2000s) are today’s leading consumers. Having grown up in a digital era, nearly all 75+ million of them are used to instant access of knowledge, photos, updates, etc. There’s no doubt that Millennials are a generation all about … Continue reading

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Service Cultures Grow Sales

Service Cultures Grow Sales

by bmckenna, September 29, 2016

Does service really mean sales? Many people and credit union employees are not comfortable with “sales.” They know members don’t want to be sold something every time they stop by. Having a sales culture doesn’t mean you have to be ‘pushy and salesy!’ In a Service Culture: You want to … Continue reading

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Increase eMarketing Profitability

Increase eMarketing Profitability

by bmckenna, September 9, 2016

There are specific email and social media tools that are necessary to create a successful and comprehensive eMarketing program. The checklist below includes the resources proven to boost response rates, build member loyalty, and increase your per member profitability. □  Creative design that incorporates your current brand identity and personality. … Continue reading

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