Howdy New Neighbor!
The objective of this program is to target individuals who have recently moved within your credit union’s target market area.
While many new residents will already have an established banking relationship, this program can begin the process of making them aware of your presence in the community and prompt them to convert their family’s financial management needs to your credit union.
With this type of program, it is critical to offer an incentive in order to prompt action. Possible incentives could include special loan rates on new loans or refinances, a first initial deposit into their share account or monthly drawings/giveaways for all new members who join. We can help you decide which incentive might work best for your credit union and your target audience.
Our program works by sending out an 8.5″x5.5″ full color postcard to a targeted list of new movers within a certain demographic area. The postcards are customizable with your information, message and incentive.
3 Postcard Series
Research shows that you need to contact a prospective member a minimum of three times before they will make the decision to take advantage of credit union membership. As part of our New Movers Program, we can design a series of three different postcards that will be mailed to these prospective members every other month. MMSS will work with you to develop a custom message/design on each postcard to promote a specific benefit of membership. We will purchase and maintain a mailing list that can be used for a series of three different mailings.
New Member “Welcome” Series
Once a new member joins, the next goal is obviously to develop a multiple account relationship with them. Rather than bombard them with all of the different products and services that you offer at their initial account opening, MMSS has found that a series of personalized letters over the first 6-9 months of membership is more effective. We can develop a series of letters, each highlighting a unique product or service, which will be mailed to new members over their first few months of membership. Each letter contains some type of mini-application or response method to help you track the results of the “welcome”process.