Studies continue to show that the more loans, accounts and services a member has, the more profitable the relationship. Conveying the total value of membership to current members through specific communication channels and promotions will help to increase your members’ utilization of services.
Studies show that a majority of consumers still prefer reading print (check out our blog article “Is Print Dead?”). This is why MMSS recommends an integrated strategy that combines both print and digital to maximize your potential reach. Our print communications include:
- & MUCH more!
Marketing Resource Center (MRC)
A custom built branded website that allows you to organize your marketing materials, streamline your purchases and save money. An MRC is ideal for credit unions with multiple branches because of its ability to maintain brand consistency between branches and provide each location with access to all materials in a marketing campaign.