Who are you? What are you?
Your brand is the focus of all your marketing efforts. It needs to say something about your Credit Union, connect with your target audience, be motivating in some way, and always try to create increased loyalty.
When you think about your Credit Union’s brand, think about all these elements: Promise, personality, look, service, attributes and memorability. There’s a good chance that if you ask your members and prospects about it, you’ll be surprised at how strong your brand actually may (or may not) be.
Our Brand Research, Development, and Deliverables process includes:
- Identification of Core Growth Goals
- Name Development
- Positioning Statement
- Mission Statement
- Logo Design
- Integrated Brand & Graphic Design Elements