Service Cultures Grow Sales

Service Cultures Grow Sales

Does service really mean sales? Many people and credit union employees are not comfortable with “sales.” They know members don’t want to be sold something every time they stop by. Having a sales culture doesn’t mean you have to be ‘pushy and salesy!’
In a Service Culture:
  1. You want to save members money with your lower rates and fees
  2. You take the initiative to help your members
  3. You believe in the slogan of “people helping people”
  4. You take an interest in their situation, their finances and their future
Here’s an example:
Mr. Smith comes in for a car loan. While running his credit report, the Loan Officer notices he has a credit card from a local department store with a $5,000 balance and an interest rate at 25%. If you offer to transfer that balance to a credit union credit card to get a lower rate, is that sales or service? How would you feel if your credit union could save you money but no one ever bothered to tell you?

Servicing your members is not selling to them. When you have your member’s best interest at heart, your credit union will grow.

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