Improving the Member Experience

Improving the Member Experience

The success and survival of your credit union depend on focusing on the member experience. Improving the member experience should be a realistic and sincere goal so here are five things you can do to achieve it: See Things Through The Member’s Eyes – How do people interact with your … Continue reading

Reaching Millennials

Reaching Millennials

Marketing to Millennials the Right Way Millennials (born between 1980 and the mid-2000s) are today’s leading consumers. Having grown up in a digital era, nearly all 75+ million of them are used to instant access of knowledge, photos, updates, etc. There’s no doubt that Millennials are a generation all about … Continue reading

Service Cultures Grow Sales

Service Cultures Grow Sales

Does service really mean sales? Many people and credit union employees are not comfortable with “sales.” They know members don’t want to be sold something every time they stop by. Having a sales culture doesn’t mean you have to be ‘pushy and salesy!’ In a Service Culture: You want to … Continue reading

Increase eMarketing Profitability

Increase eMarketing Profitability

There are specific email and social media tools that are necessary to create a successful and comprehensive eMarketing program. The checklist below includes the resources proven to boost response rates, build member loyalty, and increase your per member profitability. □  Creative design that incorporates your current brand identity and personality. … Continue reading

Where Does Your Brand Stand?

Where Does Your Brand Stand?

If your current brand identity doesn’t project your credit union’s financial strength, personality and product/service diversity, maybe it’s time to take a closer look at where your brand stands ‒ especially if you have experienced a significant membership change or your image has become outdated. The  MMSS Brand Identity Team … Continue reading

Is Print Dead?

Is Print Dead?

It’s no surprise that technology is changing the way people receive and process their information.  But what does this mean for your business?  Is going completely digital a viable marketing strategy for reaching your targeted consumers? A study released by Two Sides North America, Inc. suggests that consumers still prefer reading print … Continue reading