Switch n' Save™

Most members believe switching a checking account and supporting products/services (i.e. direct deposit, ACH, money market, etc.) is too much of a hassle to do, even if it cost them more to keep it at their current financial institution. Statistically, the typical member has had their family's primary checking account at the same financial institution for 12 years.

However, the number one reason someone switches financial institutions is because of "dissatisfaction" with their current one. Two keys to getting members to "switch" are:

1. Constant and consistent promotion - because one never know when a particular member will be interested in switching, and
2. The easier the credit union makes it for a member to switch checking and related accounts to the credit union, the greater the probability the member will.

The MMSS Switch n' Save ™ program supports the credit union's effort to address both of these key issues.