Newsletters

Newsletters are the most cost effective marketing tool a credit union can use to communicate with members on a regular basis. To increase the probability members will look forward to receiving your newsletter and reading it, the newsletter must look like it would be interesting to read (graphics) and contain useful information the member will benefit from by reading (education).

Balancing the fine line between “selling” and “educating” can be effectively done to generate business to offset the cost of publication.

When a newsletter is included with statements, approximately 75% of members read the newsletter. When the newsletter is mailed separately approximately 87% are read. To include with statements or not is an individual credit union decision based on determining if the limited additional readership justifies the added cost of mailing separately.