Membership Development

Growing membership is critical to the lifeline of any credit union. Depending on the specific charter of a credit union, membership growth opportunities exist within:

• New select employee groups,
• Current select employee groups,
• Family members, and/or
• Community.

Success in membership development is greatly enhanced when programs are developed targeting specific age segments. Recognize: What is important to a person age 25 is not of the same importance to a person age 55.