New Member Multiple Account Development Program

Most new members join a credit union for a specific purpose, most often:

• To begin saving on a regular basis,
• To obtain a loan,
• Based on a recommendation from a family member/friend, or
• Work related opportunity.

When they first join their enthusiasm about the credit union will never be greater. Many credit unions count on staff to cross sell to obtain a high multiple account relationship. While MMSS strongly supports this approach, there are challenges that prevent this cross-sell effort from reaching maximum goals. For example:

• Skill to cross sell varies among staff/results will not be consistent.
• Will the member have time and/or take time to listen to the staff person?
• During SEG sign-up days or joining via the Internet/ does staff have access to the member at the time they join?

The MMSS New Member Multiple Account Development Program addresses these issues plus more. To obtain a free program outline and pricing Click Here