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Research (Member
Survey)
While the need for conducting member research may vary,
doing so is paramount. Only members can tell you what
you need to know to effectively prepare for the future
as a “member-driven” financial cooperative
association.
The MMSS Random Sample Member Survey product is designed
to provide the Board and Management Team with the information
necessary to position their credit union proactively
in meeting the challenges of today’s increasingly
competitive personal financial services industry.
Every research project is totally custom designed to
meet the specific information gathering needs of each
client. In addition to basic demographic information
(who your members are), critical psychographic information
(how and why members make decisions) is gathered through
member research.
Research data can take the guesswork out of the decision-making
process. It will prove invaluable in the strategic
planning process and during the implementation of actions designed
to attain desired growth objectives. Valuable information
will be gathered, such as, but not necessarily limited
to:
- Demographic data.
- Reason for joining/using/not using.
- Levels of satisfaction
on a variety of key issues.
- Degree to which expectations
are met
- Perceptions on numerous issues.
- Primary member household
market share analysis for core products/services.
- Primary
member household market potential for core products/services.
- Competitive
position profile: Where and why members do business
by financial institution, including the products/services
used there.
- Effectiveness of member communication
vehicles.
- Perceptions on rates, access, service, products,
etc.
- Family membership penetration/potential.
- Internet
access/home banking information.
- Summary of delivery
channel evaluation/needs
- Plus much more, tailored
to your specific information-gathering needs.
To obtain a no cost proposal on how MMSS can meet your
member research needs, Click
Here.
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