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Competitive Position
Profile Analysis
Closely matching products and services offered with
member expectations will significantly enhance the probability
of increased market share. To assist credit unions in
evaluating how products/services are positioned for today's
members, MMSS offers a Competitive Position Profile Analysis
program based on extensive research data. This service
is available in the following product areas:
- Vehicle Loan
Competitive Position Profile Analysis
- Home Equity
Competitive Position Profile Analysis
- Credit Card
Competitive Position Profile Analysis
- Saving/Investment
Products Competitive Position Profile Analysis
- Checking
Competitive Position Profile Analysis
Each report includes the following:
- Five-year market
share analysis
- Peer analysis (as appropriate)
- Identification of
factors influencing current market share
- Identification
of market potential
- Product repositioning recommendations
(as appropriate)
- Targeted 12-month Action Plan to
increase market share based on implementation of
recommendations
- Specific 12-month quantitative objectives
- Return
On Investment (ROI) analysis
The cost for each report is $495.00. This amount will
be credited against any future marketing material ordered
from MMSS. To order one or more reports, Click
Here .
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