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History
Membership Marketing Support Services (MMSS) was founded
in 1980 by Tom and JoAnn McKiernan and has evolved as
an industry leader for credit union research, strategic
planning, marketing and product development. MMSS has
a staff of 23 who support the marketing-related needs
of over 1,400 credit unions.
MMSS services are performed in-house and are customized
to meet the unique needs of each client. Services include:
- Creative Development (copy & design)
- Database Tracking
- Full-Service Mail Shop
- Full-Service Printing
- New Product Development
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MMSS works with clients, based on each client's individual
needs, in one of the following ways:
- Project by project basis,
- MarketingWorks™ (Shared
Cost Group Run Program), or
- Under the umbrella of
an Action Plan program.
In all cases, the cumulative 350 years of experience the
MMSS staff has is shared with clients allowing development
and implementation of actions in a timely manner and at
a lower cost. |
