Increase eMarketing Profitability

Increase eMarketing Profitability

There are specific email and social media tools that are necessary to create a successful and comprehensive eMarketing program. The checklist below includes the resources proven to boost response rates, build member loyalty, and increase your per member profitability.

□  Creative design that incorporates your current brand identity and personality.

□  High value product/service offers and informative educational content.

□  Attention-getting subject lines.

□  Dynamic graphics and take-action copy and links.

□  Frequency and broadcast timing strategy.

□  Content mix:  product/service, educational and financial literacy.

□  Make it easy for members to share your emails.

□  Be sure your delivery rate is 97% or better. Verify member addresses for bounced messages and undeliverable addresses.

□  Conduct email only promotions and reinforce direct mail and newsletter campaigns.

□  Build specific website landing pages for email, direct mail and newsletter promotions.

□  Member contact list management.

□  Grow your list with free eNewsletter subscription links on your website and social media pages.

□  Review individual promotions and email campaign metrics, including open rates, click-throughs, bounces and undeliverable emails.

□  Regularly review your eMarketing program.

Just sending emails is not enough. Design an email marketing program that helps you increase loans and deepen your member relationships.

Sign Up For Email Updates

  • This field is for validation purposes and should be left unchanged.